About Ratpack Productions
‘What have I got? No looks, no money, no education. Just talent’ - Sammy Davis Jr.
Rat-Pack stands for two things – Friendship & Loyalty. The term originally used in the early 50′s to describe the clan that Humphrey Bogart led. The ‘Pack’ was an assembly of diverse talents. They did not conform. They did not try to impress. They always surprised. They did things their own way.
This ‘Own way’ philosophy is what drives Rat-Pack Productions. Rat-Pack is not just about a few individuals. It’s an attitude, a movement, a philosophy. We take people along and infuse them with a spirit that is distinct yet universal. This results in work that transcends the parochial making it unique yet accessible to one and all.
The vast talent pool that we access from India and across the world helps us mount projects that are tailor made for each of our clients. We call this the ‘Bespoke’ treatment. Some of our working partners come from as diverse lands such as Poland, South Africa, Singapore, Thailand. The loyalty that we generate gives us a repeat audience not just with the agencies and the clients but also with the talent we associate with. The Rat-Pack’s essence of connecting with individuals at a personal level helps a great deal which goes beyond work.
Back in the days, often when one of the member of the Rat-Pack was slated to perform, the entire ‘Pack’ would show up for an impromptu gig causing much excitement. It’s this ability of ours to give that extra little to our clients is what we pride upon. Some of our clients whom we regularly associate with include – Unilever, ITC, Marico, Wipro, Godrej, Reckitt etc.
Frank Sinatra once said – ‘Work hard, but make it look easy’. We do just that! The party is on. You are invited!